Transform your unified customer data into Customer DNA - a high-dimensional vector embedding that encodes every behavioral trait, preference, and propensity. Our architecture of shared intelligence creates interconnected representations that power precise segmentation, predictive analytics, and personalization at scale.
A unified profile is just the beginning. True customer intelligence comes from encoding that profile into vector space. Our platform transforms raw customer data into Customer DNA - a mathematical representation where each dimension captures predictive attributes, enabling natural segmentation through clustering and revealing behavioral patterns impossible to find with traditional analytics.
Data never leaves your environment. Eliminate replication risks and simplify compliance (GDPR, CCPA, etc.).
No complex ETL pipelines or redundant storage. Minimize infrastructure costs and compute waste.
AI models access and learn from 100% of your available data, not just a replicated subset, leading to superior insights.
Go beyond rigid, pre-built models. Our AI adapts and expands based on your unique business logic and data structures.
Handles billions of records efficiently. Operates without complex schemas and scales with your data growth.
Get up and running in weeks, not months. Streamlined integration delivers faster time-to-value.
Our AI engines are designed to work in concert. Instead of building models in isolation, our approach allows them to share insights and learn from each other. This creates a powerful network effect where our understanding of one customer attribute—like their lifetime value—makes our predictions for another attribute—like their next purchase—exponentially smarter.
This unlocks:
Leverage the full power of your data without compromise.
Customer DNA is a vector embedding composed of dozens of encoded dimensions - each representing a predictive attribute that continuously evolves as new behavior is observed. Like biological DNA, these traits work together in a unified structure. Because our models share intelligence through interconnected learning, each dimension is informed by the full context of the customer, creating predictions with unparalleled accuracy.
DNA-encoded dimensions include:
Customer DNA as vector embeddings enables powerful new approaches to segmentation, personalization, and customer discovery.
How: Customer DNA naturally clusters in vector space. Similar customers group together based on mathematical distance, revealing segments automatically without manual rules.
Outcome: Discover high-value micro-segments, identify emerging customer types, and segment with precision impossible using traditional demographic or behavioral criteria alone.
How: Vector distance measures behavioral similarity. Find customers whose DNA closely matches your highest performers, even if their demographic profiles differ.
Outcome: Build ultra-precise lookalike audiences for acquisition, identify upsell candidates who mirror your best customers, and discover non-obvious customer twins across your base.
How: Every recommendation, offer, and message is informed by the customer's complete DNA profile. Hundreds of dimensions influence every decision automatically.
Outcome: Deliver hyper-relevant experiences without complex rule engines. Personalization happens in real-time based on the full context of the customer's encoded behavior.
How: Vector space reveals relationships and patterns invisible in raw data. Customers with similar DNA often exhibit parallel behaviors, even across different product categories or channels.
Outcome: Uncover unexpected correlations, predict emerging trends within segments, and identify cross-category opportunities that traditional analytics would miss.
See firsthand how Notus can transform your decision-making. Get a personalized demo tailored to your industry and challenges.