Activate Your Customer Fingerprint

Transform your unified customer data into a living, predictive fingerprint. Our architecture of shared intelligence allows our models to learn from each other, delivering insights and forecasts with unparalleled depth and accuracy.

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From Unified Profile to Predictive Fingerprint

A unified profile is just the beginning. True customer intelligence comes from understanding what that profile means and what it will do next. Our platform enriches this foundation by building interconnected models that reveal the "why" behind customer behavior.

Maximum Privacy & Security

Data never leaves your environment. Eliminate replication risks and simplify compliance (GDPR, CCPA, etc.).

Radical Efficiency

No complex ETL pipelines or redundant storage. Minimize infrastructure costs and compute waste.

Complete Data Utilization

AI models access and learn from 100% of your available data, not just a replicated subset, leading to superior insights.

Adaptive Foundational Models

Go beyond rigid, pre-built models. Our AI adapts and expands based on your unique business logic and data structures.

Massive Scalability

Handles billions of records efficiently. Operates without complex schemas and scales with your data growth.

Rapid Deployment

Get up and running in weeks, not months. Streamlined integration delivers faster time-to-value.

An Architecture of Shared Intelligence

Our AI engines are designed to work in concert. Instead of building models in isolation, our approach allows them to share insights and learn from each other. This creates a powerful network effect where our understanding of one customer attribute—like their lifetime value—makes our predictions for another attribute—like their next purchase—exponentially smarter.

This unlocks:

  • Maximum data privacy and security.
  • Unprecedented efficiency by eliminating data movement.
  • Access to 100% of your data for the most accurate predictions.

Leverage the full power of your data without compromise.

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Anatomy of the Customer Fingerprint

The Customer Fingerprint is composed of dozens of predictive traits that are constantly learning and updating. Because our models share intelligence, each prediction is made with a richer context than any siloed system could achieve.

Fingerprint traits include:

  • Customer Lifetime Value (CLV)
  • Churn Risk Probability
  • Discount Sensitivity Level
  • Weather Sensitivity Index
  • Product Category Affinity
  • Location/Channel Affinity
  • Marketing Opportunity Score
  • Expected Purchase AOV
  • Expected Purchase UPT
  • Expected Purchase Margin
  • Expected Purchase Markdown %
  • Short-Term Weather Impact
  • Cross-Sell Opportunity Level
  • Cross-Sell Category Recommendation
  • Cross-Channel Opportunity Level
  • Cross-Channel Location Recommendation

Ready to Unlock the Power of Context?

See firsthand how Notus can transform your decision-making. Get a personalized demo tailored to your industry and challenges.

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