Now live on Snowflake Marketplace

Notus Probabilistic Identity Resolution for Snowflake Native App

Run identity resolution natively in Snowflake with deterministic + probabilistic matching. Create unified customer records and a durable identity graph with stable IDs over time, while keeping data under your governance.

Go live in weeks, not months.

Install on Snowflake Talk to Notus

Native App

Identity resolution that fits the composable CDP world

Native in Snowflake with fast deployment
Deterministic + probabilistic matching
Durable identity graph and stable IDs
Governance-preserving execution model

Why this launch matters

AI is accelerating a composable CDP model where teams adopt best-in-class components quickly. Identity resolution has often remained services-heavy, with long implementations and delayed ROI.

Notus changes that motion by delivering identity resolution as a Snowflake Native App so data teams can move from kickoff to operational value faster.

Legacy vs composable pace

Legacy motion

Capital-intensive projects and ROI deferred for 6-12+ months.

Composable motion

Native deployment in Snowflake with faster iteration and time-to-value.

What you get in Snowflake

A practical identity foundation you can activate quickly across analytics, activation, and governance workflows.

Unified customer records

Consolidate fragmented identifiers and profiles across systems into one trusted customer view.

Persistent IDs over time

Maintain stable identity keys designed to survive channel and system change.

Identity confidence outputs

Quantify match quality with deterministic and probabilistic confidence signals.

Governance-preserving execution

Run in Snowflake so your data stays under your governance and controls.

How it works in Snowflake

1

Install native app

Install Notus Probabilistic Identity Resolution from Snowflake Marketplace.

2

Connect source tables

Map relevant customer records and identifiers from your Snowflake data model.

3

Run hybrid matching

Apply deterministic + probabilistic resolution to build a durable identity graph.

4

Activate unified IDs

Use resolved identities across analytics, segmentation, and downstream activation.

Trust and governance by design

Notus runs inside Snowflake so customer data remains under your governance model and platform controls. This reduces unnecessary data movement and simplifies operational oversight.

Data stays where your teams govern it
No avoidable external replication for core matching workflows
Supports privacy-first architecture and compliance workflows
Operationally aligned with Snowflake-centric data teams

Snowflake Native App is the fastest path today; other deployment patterns are available.

If you want broader product context, architecture options, and KPI guidance, see the full Identity Resolution product page.

View Identity Resolution Product

Ready to launch identity resolution in Snowflake?

Need architecture review first? Talk to Notus and we will map the right rollout approach for your environment.