Notus Nexus is the embedded runtime that powers two distinct products: Identity Resolution for profile unification and Customer DNA for vector-based customer intelligence. Deploy inside your infrastructure for privacy-first performance without complex data movement.
Identity Resolution and Customer DNA solve different problems. Identity Resolution creates accurate, persistent customer profiles. Customer DNA turns those profiles into vector embeddings for segmentation, prediction, and personalization. Both run on Notus Nexus.
Standalone product
What it does: Unifies fragmented customer records across touchpoints into accurate profiles and persistent identifiers.
Primary output: Unified customer profiles, resolved IDs, and identity confidence signals.
Standalone value: Improves data quality, privacy posture, and downstream activation even without Customer DNA.
Explore Identity ResolutionAdvanced intelligence product
What it does: Encodes customers into vector embeddings that capture behavior, affinity, context, and propensity in a shared representation.
Primary output: Customer embeddings, similarity scores, clusters, and predictive signals.
Standalone value: Works best with unified profiles, including Notus Identity Resolution or an equivalent source.
Explore Customer DNAWorks standalone, works better together: Identity Resolution creates trusted profiles. Customer DNA builds the intelligence layer on top. Both are powered by Notus Nexus inside your environment.
Notus Nexus is the shared runtime and AI platform layer that powers Identity Resolution, Customer DNA, and other Notus products. It runs in your infrastructure so teams can add capabilities without replicating sensitive data into external systems.
Move from siloed point tools to a modular architecture where each product has a clear job and can still benefit from shared intelligence.
Notus separates the data foundation from the intelligence layer so you can launch Identity Resolution first, then add Customer DNA when you need vector-powered segmentation and prediction.
Connect CRM, commerce, web, service, and contextual data to Notus Nexus without building brittle point integrations for every downstream use case.
Unify fragmented identifiers and events into accurate, persistent customer profiles. This product can be deployed standalone and immediately improves data quality and activation readiness.
Encode unified profiles into vector embeddings for clustering, similarity search, propensity modeling, and personalized decisioning.
Use unified profiles and/or Customer DNA outputs to improve segmentation, campaigns, forecasting, and customer experiences across teams.
Some capabilities belong to the shared platform, while others are specific to Identity Resolution or Customer DNA. The distinction is explicit below.
Product: Customer DNA
What: Customer embeddings exist in vector space where mathematical distance equals behavioral similarity. Segments emerge naturally through clustering.
Benefit: Discover high-value segments automatically, create precise lookalike audiences, and personalize at scale using vector similarity.
Product: Identity Resolution
What: Unify fragmented customer data into a single, accurate profile across touchpoints, with persistent identifiers and confidence signals.
Benefit: Create a trusted customer foundation for operations, analytics, activation, and optional Customer DNA enrichment.
What: Analyze weather forecasts, search trends, economic indicators, and media spend to understand the world around your customer.
Benefit: Anticipate shifts in demand, optimize campaigns for current conditions, and proactively understand market pressures.
What: Our predictions are more accurate because our models learn together. When forecasting what a customer will buy next, the model is also informed by that same customer's churn risk and lifetime value. This creates a virtuous cycle of intelligence.
Benefit: Generate powerfully accurate predictions that are impossible with single-purpose models. Make more intelligent, profitable business decisions because your insights are derived from a complete and interconnected customer view.
What: Visualize the direct impact of macro factors on your core KPIs and customer segments.
Benefit: Make strategic decisions with confidence, backed by data showing the interplay of internal and external forces.
Notus Nexus gives you an embedded foundation for multiple products. Launch Identity Resolution first, add Customer DNA when needed, and keep a consistent privacy-first runtime across both.
We will map your use case to the right starting product and show how it fits into the broader Notus Nexus platform.